Famous advice on Strategy

Another advice on Strategy

The industrial economy is gone, and corporations must now compete in much more dynamic circumstances. This new environment typically involves high complexity, rapid changes, a high degree of uncertainty, a strong need for flexibility and requires comprehensive innovation, a more democratic, ethical view towards the function and organization of corporations, and more stringent regulations towards financial accounting and corporate governance. In order to realize the maximal value for their shareholders and stakeholders, top executives should make their business strategy and innovation process more flexible, more agile and more participative. A corporate strategy should no longer be seen as an ultimate solution, but rather as guidelines, directions that contain options or scenario’s to enable the steering of future acting or non-acting. A strategic spectrum or a strategic bandwidth should be created and continuously cultivated. To help in this process, on this page some advice on strategy can be obtained from great thinkers on corporate strategy.

The wisest advice on strategy


Consider the little mouse, how sagacious an animal it is which never entrusts its life to one hole only.

Plautus 254BC-184 BC, Roman playwright


A wise man also fears a weak enemy.

Publilius Syrus ~100 BC


Perception is strong and sight weak. In strategy it is important to see distant things as if they were close and to take a distanced view of close things.

Miyamoto Musashi 1584-1645, legendary Japanese swordsman


Thinking is more interesting than knowing, but less interesting than looking.

Johann Wolfgang von Goethe 1749-1832, German poet, dramatist and scientist


The future influences the present just as much as the past.

Friedrich Nietzsche 1844-1900, German poet and philosopher

The wittiest strategic advice


For every complex problem there is a simple solution that is wrong.

George Bernard Shaw 1856-1950; Irish playwright and critic


However beautiful the strategy, you should occasionally look at the results.

Sir Winston Churchill 1874-1965, English statesman


Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.

Sun Tzŭ c. 490 BC, Chinese military strategist


What`s the use of running if you are not on the right road.

German proverb


Who asks whether the enemy was defeated by strategy or valor?

Publius Virgilius Maro Vergil 70 BC-19 BC, Roman epic, didactic and idyllic poet

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